In small markets it has often been a way of life that the owner-manager is also the news person, the morning announcer, the sales manager, and about 15 other hats. As our industry has contracted in the past decade, the load being placed on staffers has increased exponentially. Often simply lifting the news burdern from a laundry list of things an owner or a staffer has to do can cause a huge efficiency boost.
Some ways solo news staffers & station owner/managers gain efficiency with us:
- assign VirtualNewsCenter reporters to follow up on local stories throughout the day, allowing the local news person time to make sales calls, go to civic meetings, and do other tasks outside the station
- utilize VirtualNewsCenter anchors in later dayparts
- collect and edit stories from their statewide network, saving time in the early-morning rush.
- use the VirtualNewsCenter custom software suite to collect and deliver their in-house news. Often, our software is the first true news management tool they've used.
- engage VirtualNewsCenter to be the station's entire newsroom, freeing up time for management to concentrate on sales and other
tasks.
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Value Proposition 
