The key concept in breaking news is partnership. We maintain coverage of our newsroom email and phone throughout the day, and as your reporters collect and produce your news they make regular checks online and by phone. The fastest way to get us moving on a breaking story is to give us a head-up call or email. Something as simple as "a plane just fell from the sky" is enough.

For small markets, most frequently the form it takes -- a phone call or e-mail to our newsroom, and we do the rest via phone. For truly major events, we can team with a station staffer to professionally present the information as quickly as it happens.

In a larger market where breaking news happens more frequently, we can work with your existing staff to get breaking news on fast. We can also play a role in your team coverage -- enabling you to have even more of your staff on the street, at the event.